I'm a 90's girl and by the time I was finally starting to find my place in the world, so was the world wide web.
Not long ago, blogs were mainly the playground of budding writers and influencers, offering personal stories and opinions as an alternative to newspapers. Social media was barely coming out of puberty and so were most of its users!
These days, a strategic online presence can make or break a business. Did you know that we have over 2.5 million small businesses in Australia alone? Standing out is tough! Giving potential customers more than one reason to choose you isn’t just a good idea, it's absolutely essential.
Instant problem solver: Think of your FAQ page—it answers those burning questions before people even have to ask. A blog does the same but takes it up a notch. You can even turn some of those FAQs into blog posts. You’re here reading this, so I’m guessing you’re wondering, “Does my business need a blog?” Well, this blog is answering that for you, and you didn’t even need to contact me! Spoiler alert: the answer is an absolute, 1000% yes.
Content generator on steroids: One blog = up to 20 pieces of content! Yes, 20. Use it for emails, LinkedIn articles, Instagram posts, Facebook—you name it. Boom, content everywhere.
Shows you're an expert: When people are looking for a product or service, they want to know the person behind it knows their stuff. Blogs show potential clients you’re the real deal and actually know what you’re talking about.
SEO magic: Don’t zone out just because I said SEO! It’s simple. You write a blog with relevant keywords, people search those words, and BAM—your site ranks higher in Google. More website traffic = more people learning about your business = more potential clients. It’s a win-win.
So, now that you know you NEED a blog, it's time to get moving!
If you're feeling a bit overwhelmed at the thought of starting a blog, I see you and I've got your back! To help you get started, I’ve put together a free pdf with 20 blog post ideas that you can download here that cover off easy topics to get the ideas flowing.
And if you're sitting there thinking writing’s still not your jam, or like many of my clients you just don't have the time, no worries! My no-BS copywriting package means I’ll handle it for you, content plan and all, so you can focus on the parts of your business that light you up (and make the money).
Until next time, keep it BS free.
Ri!
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